180 Advertising Agency

Nuances of realism

It’s taken over 25 years for Jayendra, who is known for his ad films and technological innovations, to make the switch to movies and come out with his first full-length feature film. Ask him what kept him away from making a film all these years and the usually reticent but resourceful director replies, “I’ve always wanted to do a film. I got into ad film production in the year 1986. It was there that I worked with cinematographer P C Sreeram and we set up an ad agency called JS Films. In 1993, I also started a technology company called Real Image, which has developed a product that is now used in 27 countries around the world. As I had to look after my firm all these years, I had to keep postponing my decision to make a film. Once my firm was well established, I decided to take the plunge.” As a filmmaker, Jayendra is drawn towards real life stories. “The story of 180 is based on a real-life incident I read about on the internet. I worked on the script for one-and-a-half years with writer Suba, and gave it the shape it required. 180 is a metro-centric film. Half of the film has been shot in the US  while the other half has been shot in India. Also, because it is city centric, we made it a bilingual film. Every shot has been shot twice, in Tamil and in Telugu.” The film has several highlights, which are being talked about in the industry. But what tops the list are two songs that Jayendra has shot for the film. Quiz him on these tracks and he replies, “Every song in the film has a concept. For instance, Rules Kidayathu speaks about the little moments in life which we fail to enjoy. So, what I’ve done is slowed down each moment in the song. This is to help audiences see what they’ve missed in a moment. For this song, I’ve used the Phantom Flex camera, which can shoot up to 2,500 frames per second as against 24 frames taken by other cameras. “There is also a Portuguese song in the film. Lyricist Madan Karky, who does not know Portuguese, penned this song using an online translator. Later, we sent it across to language experts from the region to check its meaning and grammar. They were surprised to know that it had been penned by someone who did not know the language. The lyrics turned out to be exactly what we intended to convey. The song has been sung by a language supervisor from Bombay, a Brazilian, who is also a sax player. It has now been released on the internet.

Broadcast Business Affairs Manager - 180la - Santa Monica CA

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Standard directory of advertising agencies

INC., 3721 Ventura Dr., Ste 180(60004) 415 MARKETING BY DESIGN, INC.. 2472 Oakton St (60005) Aurora 535 REULAND ADVERTISING AGENCY, 555 W. Illinois Ave. ...

Lexis Nexis corporate affiliations

(212) 414-7000 Fax: (212) 414-7095 E-Mail: lnfoegothaminc.com Web Site: www. gothaminc.com Billings: $660000000 Emp.: 180 Advertising Agency SIC: 7311 NAICS: ...

Business marketing

While Mr. Caparon says his division has "come 180 degrees" in its advertising and marketing efforts, he still stops short of letting his agency, ...

Industrial marketing

... Gordon 110000 84 Harris D. McKinney Inc 1567450 180 McLain Advertising 572000" ... 1487000 193 Midland Associates 535000* 366 Milici Advertising Agency ...

Printers' ink

Publish Judicious Advertising monthly. MAHIN ADVERTISING COMPANY — 180 Monroe street; one of the most aggressive agencies in the United States; ...